Description

Theory/Practice
2

Laboratory
2

Instructors

Luis Miguel Ciravegna Fonseca

Contents

C1- Notions of company, objectives, and life cycle. Management in organizations. New trends and challenges.
C2- Design of the organizational structure: Mission, vision, values and strategy. System of direction, leadership, communication, and objectives. Culture and organizational models.
C3. The organizational environment. SWOT, PESTAL and Porter Competitive Forces Models Analysis. Freeman's Stakeholders Theory. Analysis of Competition and Analysis of Capabilities. Sustainability and Social Responsibility. Business risk management. Industry 4.0.
C4- Strategy formulation: Porter's Theory of Industry and RBV.
C5 - Business level strategy: Generic Strategies of Porter (Volume, Differentiation, Focusing / Value for Money); value chain analysis;
C6- Corporate level strategy: Portfolio management, vertical and horizontal integration; strategic outsourcing; acquisitions; internationalization; collaborative strategy. Matrix Mckinsey.
C7- The Management Control. The BSC. The Business Plan.

Learning Outcomes

The student after attending this course will be able to:

OB1- Know and understand the main theories and management models of organizations;
OB2- Understand the organizational elements and models and the leadership system;
OB3- Know how to outline the competitive and corporate strategy of an organization aiming at improving competitive position and organizational performance;
OB4- Know how to devise a strategy implementation, monitoring and control plan;
OB5- Know and understand the role and importance of value creation, liquidity, solvency and profitability of an organization and its management control systems, and how to evaluate, design, implement and improve these systems;
OB6- Understand the challenges and opportunities in the implementation and execution of the strategy and the management of organizations.