Description

Course Description – Basics of International Business and Tourism

This course provides students with a comprehensive introduction to the principles of international business and the role of tourism in the global economy. It examines the impact of globalization on business activities, the characteristics of international markets, and the political, legal, economic, technological, and cultural factors that influence international business operations. Students gain an understanding of the various forms of international business and the challenges and opportunities associated with operating in diverse global environments.

The course also explores the significance of tourism as a driver of economic development, with particular emphasis on sustainable and socially responsible tourism practices. Key topics include tourism development, destination management, regional tourism, ethical issues, and the implementation of sustainability principles in tourism organisations and destinations.

Upon successful completion of the course, students will be able to analyse international business environments, evaluate opportunities and risks in global markets, understand the importance of cross-cultural management, and apply the principles of sustainable tourism to support responsible business and destination development in an international context.

Learning Outcomes

ntended learning outcomes - transferable/key skills and other attributes

Cognitive/intellectual skills: Students: • Can collect the data and make an elementary analysis of international business environment • Can identify the problem in international business from different aspects and search for its solutions • Students are capable of interpreting and using data published on the UNWTO webpage. • Students get the ability of sensibly transfer global problem solutions in the field of tourism into the local environment. Key/transferable skills: Students: • Develop the interest for dynamic work of international manager • Develop abilities for the work in multicultural teams • Develop abilities for acquiring information and data from data sources and literature in foreign languages • Students set up a positive attitude towards responsible tourism development and towards an active co-creation of active sustainable development measures. • They for a positive attitude towards an employment in the field of tourism. Practical skills: • Develop communication skills at gathering the primary data on foreign markets • Students develop the ability of searching and using global and European intelligence databases in the field of tourism.