Description

Theory
1

Theory/Practice
2

Instructors

Carlos J. Pereira Freitas

Contents

CP1 - Entrepreneurship and Business Development
CP2 - Business Concepts, Strategy and Marketing Planning
CP3 - Innovation Management
CP4 - Project Analysis and Evaluation
CP5 - Financing of New Business
CP6 - Development of a Business Plan
CP7 - Intellectual Property Protection and Innovation
CP8 - Technology Transfer and Commercialization
Obs: students can find a detailed weekly plan online (Moodle) in PUC (Course Schedule Planning) document.

Learning Outcomes

The main objective of the course is to train entrepreneurs, people able to lead a business venture, either on their own venture or as workers in an organization. Alongside this main objective, the course will help the students to develop skills in management and leadership
Students will be able to:
OB1 - Develop skills in business projects entrepreneurship and leadership
OB2 - Develop skills in business innovation
OB3 - Develop management skills in marketing and business strategy
OB4 - Develop skills to implement economic strategies for technology transfer
OB5 - Develop skills to transform businesses ideas and technologies into enterprises
OB6 - Lead students to know the main sources available for financing a project
OB7 - Develop skills in writing and presenting a business plan
OB8 - Recognize the legal aspects of intellectual property protection