Description

Theory
2

Theory/Practice
2

Instructors

Carlos J. Pereira Freitas

Contents

P1. Entrepreneurship and business development (4 hours)
> Milestone 1 - Business Plan: Business idea development through the Canvas Model and presentation in Elevator Pitch format
P2. Business strategy and marketing planning (4 hours)
P3. Marketing Plan (6 hours)
> Milestone 2 - Business Plan: Presentation of the Marketing Plan
P4. Innovation management (4 hours)
P5. Financial planning and new business valuation (6 hours)
P6. Financing of new business (4 hours)
P7. Legal and fiscal framework for starting a company (2 hours)
P8. Preparation of a business plan (30 hours)
> Milestone 3 - Business Plan: Presentation of the Business Plan
Obs: students can find a detailed weekly plan online (Moodle) in PUC (Course Schedule Planning) document.

Learning Outcomes

The main objective of the course is to train entrepreneurs, people capable of leading projects, either on their own account or as workers in an organization.
O1 - Improve skills in entrepreneurship and leadership of business projects;
O2 - Improve skills in business innovation;
O3 - Improve management skills, particularly in terms of marketing and business strategy;
O4 - Improve skills in the development, financing, and valuation of new business ideas;
O5 - Improve the necessary skills to transform businesses ideas and technologies into enterprises/ projects;
O6 - Work as a vehicle for the approximation of students to institutions aimed to support innovation and star-up companies;
O7 - Encouraging students to approach the corporate world and contribute to the implementation of scientific and technological knowledge generated in university and polytechnic institutions.